Skip to main content

Why SEO is important for a website?

Importance of SEO

One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking.

The higher you rank on a search engine result page (SERP), the more likely prospects will see you and click through to your site, so it’s key to increase your organic page ranking. The more effective your SEO efforts, the higher your ranking and the better your visibility, which is especially important when you consider that a quarter of web users never click past the first SERP.

Web Traffic

Increased web traffic is one of the main goals of SEO, and you increase traffic when you increase visibility and rankings. Consider this for a moment: the #1 spot on a Google search gets nearly 32% of clicks and moving up just one spot in search results can increase CTR by an amazing 30.8%.

The golden grail for many marketers is the ‘Featured Snippet’ which is often referred to as position #0 as it appears above the first ranked URL. This is usually content that’s taken from a landing page on a blog that answers a question people are searching for and can give your organic click-through a huge boost.

So, if you want more people to find your website through a search engine, then you need to use SEO practices that will help you rank among the top five positions, and ideally number one.

Authority

Page Authority (PA) is increasingly important to search engines as it’s becoming more important to web users. Essentially, authority means that your website is trustworthy, high quality, relevant, and has something to offer.

Scores range from 1 to 100 and the higher your number, the more authority your site has. You can find your PA rating by using tools such as Moz and while it's difficult to influence it, many SEO experts believe it’s to do with link profile - getting external links from credible and well visited sources.

Creating a Better Visitor Experience

Another reason SEO is critical is because all the time you put into generating great content and on-page SEO optimization improves the usability of your site. This creates a seamless and positive customer experience.

For instance, when you take steps to make your site responsive, it will make it usable for all your mobile visitors as well as people who visit from a laptop or desktop. Similarly, by increasing your page load speed, you'll reduce your bounce rate and encourage visitors to spend longer on your site. Consumers expect a page to load as quickly as possible with a limit on loading to not creep past three seconds! The longer the load time, the higher the bounce rate and the lower your conversions.

Remember, Search Engines Are Fallible

SEO is important because search engines aren’t perfect. If you don’t take steps to counter their failings, then your website will pay the price.

For example, if a site doesn’t have a proper link structure, then search engines may not crawl and index the site properly which can lower rankings. Coding errors can block search engines entirely, making it impossible for your site to rank, no matter how much time you put into other SEO efforts. Other common areas where search engines can run into problems include:

  • Duplicate pages
  • Forms
  • Images, flash, audio files, video, and other non-textual content
  • Language and Semantics

It would be easy to spot these issues and know how to avoid them if you take the specialist SEO course with DMI!

Labels:

Comments

Post a Comment

Popular posts from this blog

The Dramatic Festival of Dionysos | English Drama

The Dramatic Festival of Dionysos At Athens, the god Dionysos was honored through dramatic festivals. He was one of the most renowned of Greek gods. He was the god of fertility, religious and wine activity. He was a prevalent figure in Greek mythology. He was often referred to as Eleutherios meaning ‘the liberator’ because his music, wine and ecstatic dance freed his followers from self-consciousness and societal constraints. The dramatic festivals organized as a worship of god Dionysos performed dual functions of not only honoring him but also state supported events to develop communal life of the city. It is not surprising to find out that these preparations and arrangements were made by the tyrants to create, strengthen and promote the sense of national unity as well as cultural identity of the citizens. Dramatic Performances of Festival These festivals were splendid in their vigour and vitality making Athens the most n...
Post a Comment
Read more

Origin of Greek Drama | English Drama

Origin of Greek Drama Primarily, Drama originated in Greece and the modern western drama has its historical roots in the mid sixth century at Athens. The period in which Greek drama rose to a position of eminence ranges from sixth to mid third century while it was the fifth century when Greek drama observed remarkable perfection and the evidence is that most of the dramatic texts which faced tests of the times and survived till date are the ones which were produced during fifth century.   Genres of Drama: Greek drama has three uniquely different genres which include: Serious Drama:       Serious Drama or tragedy traditionally believed to be presented in 534. Satyr-Drama:           Satyr -drama originated in 500. Comedy:        Comedy which historically originated in Athens in 486. Drama, in its earlier stages of development, has been closely linked or associated with ...
Post a Comment
Read more